Who we are

Jeremy J Lim
Director, Purple Patch Sports

Jeremy returned to Singapore after completing his Masters in Business Administration in 2002 in the Netherlands and began a career in the sports industry.

Having worked in the field of sports business for close to 15 years, he started his career with the Singapore Sports Council, commercialising their international marquee events, managed the sports tourism drive, and was also member of the Secretariat Committee for the 115th International Olympic Committee Session.

He then started his own sports marketing agency, Sportspillars, while holding various consulting roles with top event management companies before heading the Asian arm of Australian sports marketing agency, Total Sport and Entertainment, as its General Manager, South East Asia.

In 2010, Jeremy moved to the UAE and spent three years with Abu Dhabi Tourism Authority (now known as Abu Dhabi Tourism and Cultural Authority) managing their motorsports sponsorship portfolio where in particular, he oversaw the international promotions of the Abu Dhabi Grand Prix & World Rally Championship and played a key role as a member of the F1 Abu Dhabi Grand Prix organising committee. In addition to that, he was also Head of Strategic Projects at Qatar’s renowned Aspire Academy from 2013-2014.

Having come full circle, he returned to Singapore as Managing Director and Partner at amc experience where he co-founded the 24SEVENS Football Series. He also put together the blueprint and launched the Fitness Best Asia Awards.

He brings with him sports business skills such as sponsorship management, marketing, hospitality and event management at an international level, and has established strong relations in both Asia and the Gulf region. 

Jeremy has been a FIFA Match Agent since 2005.