JEREMY J LIM
CONSULTANT, PURPLE PATCH SPORTS

Jeremy began his career in Sports Business with the Singapore Sports Council (SSC) in 2003, after having completed his Masters in Business Administration in the Netherlands. He commercialised SSC’s international marquee events, managed their sports tourism drive, and was a member of the Secretariat Committee for the 115th International Olympic Committee Session.

After leaving the government sector, he headed the Asian arm of Australian sports marketing agency, Total Sport & Entertainment, as its General Manager, South East Asia, and began a regional role working in sponsorship. 

In 2010, Jeremy moved to the UAE and spent three years with the Abu Dhabi Tourism Authority (now known as Abu Dhabi Tourism and Cultural Authority), managing their motorsports sponsorship portfolio where in particular, he oversaw the international promotions of the Abu Dhabi Grand Prix & World Rally Championship, and played a key role as a member of the F1 Abu Dhabi Grand Prix organising committee. He was also Head of Strategic Projects at Qatar’s renowned Aspire Academy from 2013-2014.

Having come full circle, he returned to Singapore as Managing Director and Partner at amc experience where he co-founded the 24SEVENS Football Series. He also put together the blueprint and launched the Fitness Best Asia Awards. 

As a licensed FIFA Match Agent since 2005, Jeremy works with national teams all over the world, organising tournaments and training camps. As a consultant to Purple Patch Sports, he provides advisory services to brands who want to maximise their sponsorship investments. 

Jeremy is sought after for his unique sports business skills such as having a top-level strategic approach to sponsorship management, marketing, hospitality and event management, and for his strong international network — particularly in Asia and the Gulf. 

For more information, visit Jeremy’s Linkedin profile at https://www.linkedin.com/in/jeremy-j-lim-693a881/